It’s no secret we live in a fast-paced society, with the online world growing each and every day. Just stop to think about how much time you spend on your phone or computer? Whether you are dabbling in a bit of online shopping, or sitting on social media and catching up with friends, the online world has the power to suck up a lot of our time. This is why, no matter what business you are in, it’s important to have online marketing skills. If you are hoping for your business to be seen in this digital age, then it’s important to jump online and equip yourself with the right skills to make it happen.

Why You Should Learn Digital Marketing

If your business, or the one you work for, isn’t online then they are missing out on a huge opportunity to reach their audience. Almost 4.57 billion people were active internet users as of April 2020, encompassing 59 percent of the global population. With the right tools behind you, you have the opportunity to put your business in front of these people, all from the comfort of your couch. Gone are the days of expensive billboard signs and competing with much bigger businesses for ad space on radio and television. The online world has levelled the playing field, giving every business the same opportunity to succeed. All you need are the right skills behind you. So if you have been on the fence about taking up some online hobbies to keep you busy, why not pick some classes that will give your career a great boost in the process.

Digital marketing training is a great learning experience that will pay off. By picking it up as a hobby, you have the opportunity to upskill and boost your career in the process. The online world is an ever changing place, and if you want to stay current and get your business seen, then it’s important to keep up with these changes and put them to use. 

What Does Digital Marketing Cover?

There are lots of different areas to digital marketing, and different courses will focus on these. If you pick it up as a hobby, you can look into a few different courses to extend your skills as much as possible. Here are some of the areas you explore with digital marketing:

• Online marketing channels: website, social media, etc. Digital marketing can teach you how to set up a user friendly website from scratch, how to implement an effective funnel leading customers to purchase from you, how to enhance the user experience on your site, and how to set yourself up on social channels.
• SEM: search engine marketing. This includes SEO and pay per click advertising, such as running Google Adwords Campaigns. By focusing on SEO, you can increase the organic traffic to your site, which will result in more leads and more sales. Combining this with pay per click advertising will see your business stand out against the competition in a cost-effective strategy.
• Email marketing and how to collect those emails through landing pages and pop ups. A digital marketing course will teach you how to create an opt-in offer to increase the amount of people you have signing up to your newsletter. You can then set up a nurturing email campaign to turn leads into customers and retarget them later.
• Online banner advertising
• Video marketing.
• Social media marketing

Importance of Social Media

Most workshop courses for online marketing will cover social media, for the simple fact that so many people are on these channels. This means as a business, you should be too. Of course, with so many different social media channels out there to choose from, it can be hard to know where to start. By taking the plunge and getting on the path to learn digital marketing, you will gain more experience in each of these channels so you can choose the best ones for your business needs.

Hobbies are all about learning new skills, which is so important when it comes to your career. Being able to do an online digital marketing class means you can fit it around your busy daily schedule and learn at your own pace. At HobbieHub you will be able to interact with an expert (Hobbier), who will share all their marketing knowledge and expertise on the subject. You will meet new people who share your same interests and come out of it with a fresh new set of skills that will help you in your career. So what are you waiting for? Sign up to HobbieHub today.